![]() The purpose of assigning SKUs is to provide each product with a unique identifier across your catalog. These can be the manufacturer part number or another common identifier for the product. To start, we suggest assigning all your products with unique SKUs (stock keeping unit). Now that you’ve done your research to determine what products you’re going to sell and gain some clarity around the revenue opportunity, you can start to organize your catalog for easier maintenance. If you don’t have experience with selling on eBay at this point, it’s worth testing some of your assumptions by launching several listings manually to get a better understanding of how the marketplace operates. While catalog diversity may help with discovery of your best-selling and highest-margin products, keeping it organized in a simple way will remove some of the operational overhead as your business begins to grow. In our experience, just a fraction of a merchant’s online product offerings are responsible for the majority of revenue earned. If you’re considering leasing warehouse space to store inventory, it is worthwhile to research reputable 3PLs to handle inventory storage and fulfillment. Once you have gathered dimensions for samples of the products, you can estimate shipping costs by using sites like Uline for packaging and USPS for shipping rates. Depending on the number of products that will be included in your catalog and how much inventory will be stored, it’s worth researching fulfillment and storage costs. You need to ensure that you have a complete view of the costs associated with selling online. Once you have a sense for what products to sell and how to source them, it’s time to narrow down the opportunities by considering the logistics. Other techniques include researching seasonal catalogs for high-margin opportunities and researching products in under-serviced categories by looking at category search volume in relation to the number of available listings. Products that provide a quality alternative to existing marketplace bestsellers. Products you can source at a heavy discount, ![]() Look for products to source that will give you leverage to make a profit. Terapeak is a research tool owned by eBay that allows you to access years of real-world sales data for millions of items. Unless you have an opportunity to sell products that are heavily discounted and/or unique, it is advised to spend time researching the best and most sustainable product opportunities. There are a variety of approaches for choosing products to sell online. Let’s take a look at how to efficiently get a business set up on eBay that is primed for success. In narrowing down which online avenue to sell on, the impact of marketplaces presents one of the best opportunities for kicking off an omnichannel sales strategy.ĮBay is one of the first online marketplaces, and it’s also one of the simplest marketplaces to get started on. ![]() Whether you run a brick-and-mortar retail shop looking to sell online or you’re an individual looking for supplemental income, the consistent growth of ecommerce provides opportunities for reliable revenue streams. ![]()
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